Brief:
To create packaging for craft beer cans and their Keg Badges.

NITRO MAN

My design for 'Nitro Man' includes the Roman God Neptune with the River Eden Bridge behind him. The Westwalls' Logo is placed to look like the top of Neptune's Trident.

Procreate

Illustrator

GOLD FOOL

'Gold Fool', the blonde ale, in my design includes the Roman God Cupid. The pattern in the design aims to reflect the pattern on the ceiling of Carlisle Cathedral. The Westwalls' Logo is placed to look like Cupid's wings.

TOO EASY

My design for 'Too Easy' the Helles Lager aimed to depict the Roman Goddess Diana running along Hadrian's wall. The Goddess Diana is often depicted along side a small deer or dog, since Carlisle is somewhat known for its Deer, a deer would accompany my Diana. The Westwalls' Logo is placed to look like the deer's antler.

Hadrian's Wall

Small deer in Carlisle Cemetery

BETTER BELIVE IT

A more Traditional Direction

Previous designs felt stale and a more lively approach was needed. So I took a step back and looked more traditionally.

Gouache and Coloured Pencils

Gouache

Westwalls identified Mikkeller as a beer can that they liked. I thought of how I could combine this vector-like style with my inclination for the traditional. I thought I could do something that was Riso printing-like.

Mikkeller

Mikkeller

Spencer Harrison- Riso Print

A technique similar to what I did here during the start of the semester.

Creating Traditional Assets and then Scanning them in.

Creating the Can Design in Photoshop

During the Q&A talk with Olivier Kugler he mentioned that he drew traditionally and then coloured digitally but unlike how I'd coloured previously, he kept the digital colours flat. I replicated this in my work for this project.

Keg Badges and Final Designs

Finals